The Power of a Center of Excellence

Creator marketing at scale requires both consistency and flexibility—and that’s where Centers of Excellence come in. A Center of Excellence unites global teams under shared standards, resources, and best practices while giving local teams the guardrails and freedom to adapt strategies for their markets. In this session, you’ll learn how leading organizations like Pepsi, BCG, and Adobe use CoEs to streamline compliance, maximize visibility, and drive cross-team collaboration, ensuring that creator marketing programs don’t just grow—they grow smarter and stronger together.