Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Ignite Your Brand Growth with YouTube Creators
The creator marketing landscape is constantly evolving, and brands are seeking new and innovative ways to connect with audiences and drive meaningful results. This year, we're diving into the power of creator partnerships on YouTube with an engaging conversation featuring Kim Larson, Head of YouTube’s Creator and Gaming team, alongside Brooke Monk, a YouTube creator. This keynote session will explore how brands can effectively collaborate with YouTube creators to achieve peak performance, offering valuable insights from both the platform and creator perspectives. Join us to unlock successful creator collaborations and ignite your brand's growth.
Session Panelists
Kim Larson
Global MD & Head of YouTube Creators, YouTube