Human-Led, AI Accelerated: The New Rules of AI in Creator Marketing

“Powered by AI” is everywhere—but how do you move past the buzzwords and put it to work in creator marketing? In this session, leaders from CreatorIQ, Collectively, and Wayfair will share how they’re using AI to streamline workflows, unlock smarter personalization, and scale programs—without losing the creativity and human touch that make creator partnerships authentic. Walk away with clear strategies to harness AI for efficiency, while keeping your team focused on storytelling, relationships, and driving long-term impact.