How to Cultivate Your Creator Community

A powerful creator community isn't just found—it's cultivated. From selecting the right creators, to incentivizing them, brands have leveraged their affiliate program as a pipeline and leveraged gifting, tiered commissions and other strategies to maintain those relationships beyond a single campaign. Brands and creators discuss how they use data to find each other, decide on their brand deals, and what they are looking for from their partnerships to make it an ongoing win win.