“You Want This Snoopy Shirt? You’ll Have to Pay in Blood” declared the New York Times Headline. In 2023, the Red Cross teamed up with PEANUTS® to produce a limited-edition Joe Cool t-shirt to thank blood donors for giving. With the help of creators, it quickly became a viral sensation and helped introduce blood donation to an entire new generation. The partnership was so successful, just weeks ago, the American Red Cross x PEANUTS finished another campaign that celebrated the 75th anniversary of PEANUTS. As creator content becomes even more important to corporate objectives, so does the consumer expectation that there will be some goodness that ties business to the betterment of people. Learn how both the Red Cross and PEANUTS deepened their affinity with their existing communities while growing their base of support by partnering with creators to cut through the viral craze to educate and inspire with a simple message: Be Cool. Donate Blood.