Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Building for Belonging: Inclusive Brand Communities
Representation is just the starting point—true inclusion means building communities where consumers feel seen, valued, and connected. In this session, leaders from Danessa Myricks Beauty, Live Tinted, and Savage x Fenty will share how they partner with diverse creator groups as essential voices in shaping inclusive strategies. They’ll explore how belonging fuels loyalty, advocacy, and long-term brand equity—and why the next generation of brands will put inclusion at the center of growth.
Session Panelists
Deepica Mutyala
Founder & CEO, Live Tinted
Danessa Myricks
President & CEO, Danessa Myricks Beauty
Glynn Murph
VP, Brand Marketing, Savage x Fenty