CreatorIQ Introduces SafeIQ: The First Enterprise-Grade, AI-Native Brand Safety Infrastructure for Creator Marketing

In CreatorIQ’s new ‘State of Safety’ report, 74% of enterprise brands and their agency partners say brand safety is increasingly critical—yet most still rely on manual tools.

Los Angeles, CA – October 21, 2025 — CreatorIQ, the global operating system for creator-led growth, today announced the launch of SafeIQ, the industry’s first brand-specific, self-learning safety solution for creator marketers, powered by AI technology. SafeIQ’s multimodal detection and contextual insights expand the value of CreatorIQ’s continuous brand mention monitoring, providing marketing leaders with a single system of record to evaluate creators for suitability and mitigate risk proactively, in near real time. 

SafeIQ Redefines Brand Safety from Reactive Defense to Proactive Intelligence

SafeIQ is a first-of-its-kind, advanced brand safety solution that transforms creator risk management from reactive defense to proactive intelligence. Powered by contextual AI and adaptive learning, SafeIQ analyzes creator content across formats and languages to identify safety and suitability issues before they escalate. Unlike conventional tools that rely on one-size-fits-all safety scores or static keyword filters, SafeIQ continuously learns from each brand’s thresholds of suitability and risk to reflect their unique safety and suitability standards—giving marketers unprecedented confidence, clarity, and control to scale creator-led growth responsibly. Built into the CreatorIQ operating system, SafeIQ is available within the CreatorIQ platform, as well as on a standalone basis for organizations using other creator marketing platforms.

“Creator marketing has become enterprise infrastructure—the connective system powering every channel, campaign, and consumer touchpoint.” said Chris Harrington, CEO of CreatorIQ. “SafeIQ and the new CreatorIQ platform deliver the industry’s first global operating system for creator marketing - combining adaptive AI, enterprise-grade governance, and unified workflows to ensure brands and agencies operate with confidence, compliance, and measurable ROI at scale.”

CreatorIQ’s SafeIQ product’s industry-leading capabilities include:

• Multimodal intelligence: Detects, analyzes, and interprets text, images, video, and audio across languages, the way humans do—decoding cultural nuance, context, and tone at global scale, empowering marketers to see risk and resonance through a consumer lens faster than ever before.
  
  
• Brand-specific precision: Delivers precise summaries and translates findings into severity levels that adjust based on review actions taken, so that they reflect each organization's unique standards even more over time.

“Brand safety is not a competitive advantage—it’s a shared responsibility,” said Harrington. “That’s why we built SafeIQ to be fully integrated within the CreatorIQ platform, yet open and accessible to any brand or agency—even those using other platforms. A brand safety issue anywhere undermines confidence everywhere—and our mission is to safeguard the integrity of the entire creator economy.”

“Creator marketing runs at the speed of culture, and investment in safety needs to keep up. We’ve built something that considers context, because what is suitable for one brand may not be for another,” said Nate Harris, VP of Innovation at CreatorIQ. “Until now, brand safety tools couldn’t capture the nuance and complexity of real-world creator content. SafeIQ does. It understands content signals in context, offering brands an intelligent, adaptive layer of protection that grows more precise over time.”

Part of the New All-in-One CreatorIQ Operating System

SafeIQ debuts alongside the new CreatorIQ platform worldwide on October 21, available to CreatorIQ platform users as well as to organizations using other solutions. The re-architected CreatorIQ platform unifies discovery, workflow, commerce, and measurement in one intelligent system—enabling global brands to connect every aspect of creator marketing across teams, markets, and regions. 

Highlights of the new platform include faster discovery, always-on compliance and NSFW safeguards, easier creator fit evaluation, in-depth community management, global payments, and comprehensive performance measurement, reporting, and benchmarking–underpinned by creator and content insights at every stage.

This industry-leading intelligence is built on the Creator Graph, CreatorIQ’s underlying proprietary intelligence infrastructure processing more than 123 million social media posts daily and trained on more than a decade of creator, content, and performance data. 

Complementing the enhanced technology and data infrastructure, a new Strategic Services function provides guided enablement for enterprise brands through acceleration programs, workshops, creator vetting playbooks, and governance and measurement frameworks to drive enhanced business outcomes from creator-led programs

Together, SafeIQ, the new CreatorIQ platform, and strategic services give enterprises the foundation to scale creator programs with confidence—combining safety, standardization, and effectiveness in one intelligent ecosystem. 

An Urgent Moment for Safety, Trust, and Accountability

As investment in creator marketing continues to surge, so does the need for smarter safeguards. According to CreatorIQ’s new State of Safety report, 74% of enterprise organizations say brand safety has become more important in the past year. Yet most still rely on manual and incomplete methods—such as browser searches and alerts—to vet creators.

The findings underscore both the opportunity and the risk: creators now produce 33× more branded content than top global brands publish on their owned social channels, dramatically expanding visibility and, with it, the need for oversight. The upside is clear—82% of brands that prioritized safety saw year-over-year ROI growth, 15% higher than peers who did not. 

However, as creator suitability or fit for brand has risen to the top of the list of most important factors when evaluating creators, for both brands and agencies, organizations report using on average three disparate tools to execute it.

Together, SafeIQ and the unified CreatorIQ platform give enterprises the infrastructure to scale creator programs responsibly—combining safety, governance, and measurable growth in one intelligent ecosystem.

SafeIQ and the new CreatorIQ will be available globally on October 21, 2025.