Jason Will Accelerate Creator Performance, Commerce, and Affiliate Solutions as Creators Play Increasingly Important Roles In $4.28 Trillion E-commerce Industry
As we continue to expand and explore the possibilities of the creator economy, we welcome industry veteran Jason Jay Sharma to join CreatorIQ as Vice President of Product. In his role, Jason will continue to accelerate CreatorIQ’s performance, commerce, and affiliate offerings, as brands and agencies turn to influencers to drive business outcomes during the e-commerce revolution.
“A significant piece of the next frontier of the creator economy is commerce, as influencers are proving to be high impact storytelling partners that drive lower-funnel business outcomes,” said Igor Vaks, CreatorIQ Founder and CEO. “I’m thrilled to have Jason join our leadership team, as his experience at e-commerce powerhouses like Rakuten will help us push our creator commerce capabilities forward.”
Prior to joining CreatorIQ, Jason served as Head of Product and Success at ShopStyle Collective, a Rakuten company, where he led a cross-functional team covering product management, design, marketing, and user success. At ShopStyle, Jason worked closely with content creators and retail partners to develop product-first strategies.
“CreatorIQ offers multiple best-in-class commerce solutions to many Fortune 500 brands and agency holding companies,” said Sharma. “I look forward to continuing to build out these solutions as we continue our history of innovation in the influencer marketing industry.”