Influencer marketing has cemented itself as an essential part of the marketing mix for advertisers, with the industry expected to grow to approximately $9.7B this year. And one big reason for this continued growth - in addition to 91% of marketers finding it to be an effective form of marketing - is an in-house, technology-first approach.
CreatorIQ is leading the influencer marketing platform category growth fueled by advanced solutions such as One60, CreatorIQ’s machine learning engine which streamlines creator processes. From identification, predicting content performance, optimizing audience targeting, and driving real ROI and business outcomes, CreatorIQ continues to raise the bar. Integrating these forward-thinking technologies into CreatorIQ’s underlying infrastructure enables brands to scale their efforts, and power performance-focused influencer marketing programs on a global scale.
This unique, technology-driven approach to influencer marketing has helped drive maturation for the overall industry, and played an integral role in more than 200 top brands and agencies adopting CreatorIQ’s Enterprise Creator Cloud. And with much thanks to all of our amazing partners, we’re happy to announce that CreatorIQ has been selected for Inc. 5000’s 2020 list of the fastest-growing private companies in America.
Here are some highlights we’re proud of:
- CreatorIQ was ranked #749 overall and the top influencer marketing software
- Last year, CreatorIQ saw 635% growth
- Our enterprise platform was ranked #102 in Software and #25 in Software in CA
This growth can be attributed to a number of factors, including our incredible team, collaborative clients, and dedication to helping the industry mature through technology-driven solutions. And whether it be through proprietary algorithms that solve industry problems like follower fraud and audience duplication, or helping develop solutions specially crafted for your team, CreatorIQ promises to keep driving innovation for our industry.
We look forward to growing and evolving with existing and future partners as the influencer marketing industry continues to experience exponential growth!