Built in partnership with YouTube and CreatorIQ, the How YouTube Creators Drive Powerful Results for Retailers report explores how brands are building trust, growing audiences, and turning viewers into customers.

As shopping habits evolve and traditional ads lose influence, YouTube creators are proving to be some of the most effective storytellers. Backed by long-term audience trust, they help retailers cut through the noise and drive measurable business impact—at scale.

Inside the report, you’ll find:

• • Top trends in retail creator marketing
    What’s fueling +55% year-over-year growth in YouTube creator content
    
    
  • Performance of leading retailers
    How Sephora, Walmart, Kohl’s, eBay, and Etsy are achieving billions of impressions
    
    
  • Data behind the success
    Over 1.1 billion impressions and 29.6 million engagements in just one year
    
    
  • Actionable strategies for brands
    How to identify the right creators, activate efficiently, and measure success in-platform

Whether you’re in beauty, electronics, lifestyle, or big box retail, this report offers a clear roadmap for building always-on creator programs that deliver impact. See what the fastest-growing retailers on YouTube are doing differently, and learn how to apply those strategies to your own business.

Download the full report today and start scaling with confidence.