"Considering a new influencer platform, upgrading your current platform or switching completely? CreatorIQ shares their insights and a plethora of criteria in this new resource to help you discover the best platform for growing and developing your influencer marketing program"
Joele Forrester Digital Journalist, Talking Influence
Guide to Influencer Marketing Strategy
Influencer marketing is key to driving brand awareness for beauty, fashion, lifestyle, and other passion-centered brands. But the industry is constantly changing, and so are the influencer marketing strategies that power sustainable, long-term growth in content creation about your brand.
Use this guide to:
Streamline your outreach efforts by segmenting your influencer community into four groups: Potential Fans, New Fans, Retained Fans, and Lost Fans
Foster brand loyalty by measuring and inspiring consistent posting activity from influencers
Understand whether an influencer is a good fit for your brand using engagement data