Welcome to your monthly release roundup, where you can learn about the most impactful updates in the CreatorIQ platform.
This month, Discovery meets you wherever your search begins, from filters alone to a line in a creator’s bio. Vetting gets clearer, with a new view of creator risk. MeasureIQ also debuts, bringing your program reporting into one place.
In addition, Enablement is rolling out a new webinar format and refreshed training courses. Talk to your Customer Success Manager for more details.
Introducing MeasureIQ: analyze and report on every dimension of your program, your way
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MeasureIQ is CreatorIQ’s measurement product for teams who report on creator performance across many campaigns, brands, or regions. It brings your program reporting into one place, so you can see how campaigns and creators perform and run multi-campaign analysis right within CreatorIQ. Report on the dimensions your organization uses, like creator attributes and division-level campaign naming conventions, and compare campaigns side by side in a single view.
MeasureIQ is available as an add-on, contact your CIQ rep to learn more.
Learn more about MeasureIQ
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Start your search your way
Whether you’re sourcing from a specific audience or looking for one creator by name, Discovery now meets you where your search begins.
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Filter-first Search Experience
You can now start a Discovery search with filters alone, no brand or keyword required. Select Start with Filters from the Discovery homepage and narrow by creator, audience, and other non-content criteria like location, follower range, or platform. Results sort by follower count, and content filters turn on once you add a brand or keyword.
Learn more
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Creator Bio and Creator Name filters
Two new Discovery filters let you search the bio on a creator’s About page or look up a creator by first, last, or full name. Find a specific creator without scrolling, surface niches like personal trainers or food bloggers, or flag topics such as gambling or crypto for a closer brand suitability review. Both filters work alongside your existing filters, and you can include or exclude terms.
Learn more
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Vet creators with more control and clearer risk signals
Every brand defines suitability differently. These updates help your team find what matters to you, see risk at a glance, and look beyond a creator’s own channels.
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SafeIQ: Creator Issue Heatmap
See a creator’s off-social brand safety findings at a glance. The new heatmap shows the count and share of findings by category and severity, with stronger color where findings concentrate, so reviewers know where to look first. Click any cell to jump into the review screen with the matching filters already applied.
Learn more
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Keyword Content Analysis
Define the keywords you care about, organize them into your own categories, and scan a creator’s content for matches. You can build up to 50 categories and 10,000 keywords, start from 10 predefined categories like Politics, Substances, and Profanity, and scan up to three years of content from the creator profile. Open the matching posts, check the context, and rescan whenever your criteria change. A match flags a post for review and doesn’t mean the content is unsafe. An admin enables the feature in Network Settings.
Learn more
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Enablement Corner
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Webinar Format Change
We’re changing our webinar format! We’ve redesigned our webinar series to offer three concise, 30-minute sessions per month, each centered on a single topic or feature. This new format is designed to give you more flexibility to attend the sessions that matter most to you, and more focused, actionable content in every webinar you join.
Register for a session below:
Discovery, November 10, 6 a.m. PT / 9 a.m. ET / 2 p.m. GMT
Register here
Campaigns, November 18, 6 a.m. PT / 9 a.m. ET / 2 p.m. GMT
Register here
BenchmarkIQ, November 24, 6 a.m. PT / 9 a.m. ET / 2 p.m. GMT
Register here
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Refreshed Platform Training Program
Your platform keeps evolving, and so have our training resources. We have refreshed our Platform Training Program by rebuilding our course library with updated content, more interactive exercises, and shorter courses. As part of that effort, we also added 2 brand new courses: one dedicated to Payments by CreatorIQ and another one that covers BenchmarkIQ
Please reach out to your Customer Success Partner or your CreatorIQ contact if you would like to be enrolled in any of our training courses!
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