As we look toward the second half of 2020, we'll hear insights from leaders who have successfully shaped brand strategies during times of disruption and learn how marketers can assess, understand and quickly shift into new channels as fall & holiday planning begins to take shape. Our guests had great takeaways about how to approach 2H planning, including:
- The importance of having a nimble planning cycle as brands strategize and set budgets for the summer, fall and holiday season.
- Realities that marketers will soon face as they consider the right channels and brand messaging to lean towards, such as delayed production schedules, the fast approaching election and an uncertain back-to-school season.
- Tips for leveraging influencer channels as your content production arm this year, including best practices for negotiating usage rights.
Time and date: May 21st, 2020 | 3:00pm EST