As ad costs continue to rise, doing more with fewer dollars is critical. In today’s market, content that features creators is outperforming traditional advertising, and organizations are adopting the charisma and influence that creators provide.
In partnership with Meta, this 45-minute, hands-on session will highlight the unique benefits of Meta’s newest ad innovation, Branded Content Ads. We’ll cover how leading brands are leveraging Branded Content Ads to reduce ad costs, drive more sales, and ultimately get more out of their existing influencer partnerships.
Join us as we uncover:
The value creators bring to paid social advertising
How to scale your Branded Content Ads with CreatorIQ
How brands outperform other creator programs using Branded Content Ads
Tips for running a successful Branded Content Ads strategy
And much more (including live Q&A!)
Quick terms to know heading into our webinar:
Branded content: A creator or publisher's content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher)
Branded Content Ads: Creators on Instagram can allow advertisers to boost branded content. This means that when a creator partners with a business to create a branded content post or Story, the creator can give the advertiser permission to turn their content into an ad
