Welcome to your October Release Roundup. Learn about the most impactful updates to CreatorIQ this month and how they’ll make a difference for your program.
Our recent updates will make it easier to find quality creators, manage a large network of partners, and run and report on campaigns at scale. Keep reading for a full recap.
Search safely and at scale
Our robust Discovery database makes it easy to grow your community with quality, brand-safe partners.
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One million new creators in Discovery We recently added 1 million creators to Discovery, with a focus on creators in EMEA. We’re committed to continuously growing our database, so you always have a supply of quality creators across global markets. Learn more about the advantages of Discovery in the new CreatorIQ. |
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Always-on brand safety monitoring Now, when you search for creators in the new CreatorIQ, we’ll automatically scan all creator content across 12 comprehensive safety categories. You’ll instantly see brand safety flags in your search results, eliminating the need for manual checks.
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Vet legal drinking age compliance in creator profiles We introduced legal drinking age (LDA) compliance vetting in the new CreatorIQ! Now, you can quickly tell if a creator’s Instagram followers are above the legal drinking age, based on custom thresholds. Learn more about how we monitor LDA compliance. |
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Keep tabs on your Community
We’re making it easier to find and manage creators in your network.
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Filter your Community by creator attributes You can now filter your Community by anything listed in the Creator Attributes section on creator profiles. Segmenting and searching within your broad database of creators is now that much easier. Learn more about navigating your Community. |
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Access creators’ media files directly from their profiles It’s now easy to find all the files that a creator has uploaded to your Campaigns, but hasn’t yet posted. Within the Content section in a creator profile, you’ll see a Media Files section where all unpublished content will appear. Learn more about managing media files. |
Streamline your campaigns
Campaigns in CreatorIQ are built for seamless execution and global scale.
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Automated campaign content tracking for agencies Agencies can now set up Campaigns to automatically track all content that mentions a specific brand. Simply select the brand you’re working with, and our AI model will take care of the rest—no more manually inputting keywords. |
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CreatorIQ Pay is now available for businesses in the UK and EU Organizations in the UK and EU can now use our new global payments solution, CreatorIQ Pay, that’s purpose-built for paying creators. Send payments in multiple currencies, reduce risk with enterprise-grade compliance, and manage it all within your existing workflow. Learn more about CreatorIQ Pay. |
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Coming Soon: Our integration with YouTube’s Brand Connect API YouTube introduced an API for their creator program, which we’ll be integrating with to access new capabilities and deeper insights. Coming soon, we’ll gain access to metrics for viewers on YouTube—not just followers—with even more exciting updates on the way. |
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Tailor-fit program reporting
Our suite of reporting tools give you the depth and flexibility to report on what matters most.
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Report on paid and organic outcomes side-by-side We’ve added a new section to Campaign Reports that breaks down performance across paid, organic, and combined content. Quickly see how your campaign is performing across strategies—and identify what’s driving results. Learn more about paid media reporting in CreatorIQ. |
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Coming soon: Global competitive insights in BenchmarkIQ Coming soon, we’ll be unveiling BenchmarkIQ, our upgraded competitive insights product. With insights across 37 markets all in one dashboard, BenchmarkIQ will help you see where your brand stands in the global landscape. Learn more about BenchmarkIQ. |
