CreatorIQ Raises $40 Million In New Capital To Further Accelerate Its Global Influencer Marketing Software Leadership Position
Silver Lake Waterman Joins Existing Investors TVC Capital, Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures
LOS ANGELES--(BUSINESS WIRE)--Influencer marketing platform CreatorIQ today announced a new funding round by existing investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman also joined the round as a new investor. The new investment brings the company's total capital raised to over $80 million.
“We’ve witnessed accelerating growth of the creator economy over the past eighteen months fueled by the convergence of creators, commerce, and community”
CreatorIQ – the trusted platform used by global brands like AB InBev, Disney, Sephora and Unilever – will use the funding to further accelerate the leadership position of its Creator Intelligence Cloud, with a focus on e-commerce and measurement. The software solution takes a modern and scalable approach to influencer marketing, leveraging data science and intellectual property to allow global teams to collaborate on a single system of record and streamline every aspect of their workflow.
“Influencer marketing is a key area of opportunity and differentiation that brands and agencies are eager to address with next generation analytics and automation. CreatorIQ’s strength in data analysis and management is driving its leadership position and we are excited to partner with them to help drive their continued growth and market adoption,” said Shawn O’Neill, Managing Director and Group Head, Silver Lake Waterman.
Forrester recently named CreatorIQ as a Leader and gave the company perfect scores across all four Data & Measurement criteria including Data Science Capabilities, Influencer Data Access, Influencer Data Management, and Measurement & Reporting. CreatorIQ was also named to the Inc. 5000 Fastest Growing Companies list, and is considered one of the “Best Places to Work in LA & NY” by Built In.
About Silver Lake Waterman
Silver Lake Waterman is part of Silver Lake, the global leader in technology investing with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake Waterman focuses on providing flexible growth capital to later-stage growth companies in the technology and technology-enabled industries. For more information about Silver Lake Waterman and Silver Lake, please visit www.silverlake.com
Contacts
Mike Gasbara
Fabric Media
mike@fabricmedia.net
5182278100
About CreatorIQ
CreatorIQ is the operating system powering creator-led marketing for 1,400+ of the world’s most innovative, iconic brands and agencies, including Burson, Movers+Shakers, Nestlé, RQ, Sephora, Unilever, and Wella. With 10+ years of data and machine learning and best-in-class partnerships with TikTok, Meta, YouTube, Snapchat, and more, the CreatorIQ platform delivers industry-leading intelligence and enterprise-grade workflows for creator programs that are safe, seamless, smart, and built for scale. Learn more at CreatorIQ.com and follow us on LinkedIn and Instagram.
Media Contact:
Leah Spector, Director of Communications
press@creatoriq.com
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