CreatorIQ Appoints Gemma Dodd as General Manager, EMEA to Drive Expansion and Innovation in the Region

LONDON, 13 March, 2025--CreatorIQ, the leading enterprise creator marketing platform, is excited to announce the appointment of Gemma Dodd as General Manager, EMEA. Based in London, Dodd will play a critical role in expanding CreatorIQ’s footprint in the region, strengthening its executive leadership, and driving growth through market expertise and innovation.

With more than 20 years of experience in digital marketing and technology, Dodd has a proven track record of success in scaling businesses, growing revenue, and integrating digital and marketing strategies into company operations. Her expertise spans agency leadership, global brand strategy, and SaaS expansion, making her uniquely positioned to lead CreatorIQ’s next growth phase in EMEA.

“Gemma brings a wealth of experience in digital strategy and SaaS, along with a deep passion for community-driven marketing and culture transformation,” said Chris Harrington, CEO of CreatorIQ. “Her leadership will be instrumental in elevating our EMEA operations, helping brands and agencies unlock the full potential of creator marketing. As we continue to expand our presence in the region, Gemma’s expertise will ensure we deliver actionable intelligence and strategic insights that drive meaningful results for our customers and partners.”

Dodd’s career has progressed through several influential stages: from leading digital and strategy teams at agencies working with prominent global brands, to transitioning into the SaaS sector at influencer marketing software provider Traackr, where she played a key role in transforming its UK operations into the company’s fastest-growing market. Now, at this crucial juncture in CreatorIQ’s expansion, Dodd is ready to help lead the company through its next stage of growth.

“The creator economy has matured significantly, and I’m thrilled to join CreatorIQ at such an exciting time for the industry and company,” said Dodd. “CreatorIQ has a significant roster of global brands headquartered or operating in EMEA, such as Estée Lauder, Wella, Google, Nestlé, Unilever, and many more. Brands like these execute global creator programmes across multiple markets, often with complex portfolios. These organisations benefit from a single system of record that delivers smarter insights, enables all levels of the business to share the same information, and benchmarks and measures performance across diverse regions. CreatorIQ is uniquely positioned to deliver that, and I’m excited to help the team and our customers continue to shape the future of creator marketing in EMEA.”

Dodd will also speak at CreatorIQ Connect Europe, the premier event for marketing and business leaders scaling their creator marketing programmes, on May 7 in London. The event will unite executives, decision-makers, and professionals from brands and agencies across various sectors to explore practical strategies, emerging trends, and the latest research insights. Recently announced speakers include marketing leaders from global enterprises, cutting-edge brands, and leading agencies, like Publicis Group, EssilorLuxottica, Paramount Global, Google Pixel, and more. To learn more about CreatorIQ Connect Europe and to register, visit creatoriqconnect.creatoriq.com.

Contacts
Leah Spector
leah.spector@creatoriq.com