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CreatorIQ Press Releases

Official news, updates, and brand assets from CreatorIQ.com. 
June 14, 2024

Amid Rise of AI Influencers, Human Creators Still Drive Higher Instagram Engagement Rates

The research report from CreatorIQ provides an in-depth look at brand collabs with AI creators and insights on how AI is transforming the broader creator economy
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May 2, 2024

CreatorIQ Announces Snap Inc. Partnership To Scale Global Creator Discovery Capabilities

Announced at CreatorIQ Connect Europe, the integration will increase digital reach and make it easier for customers to activate campaigns with Snap creators, which increased by 140% YoY in 2023
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March 20, 2024

CreatorIQ Connect Event Series Expands To Europe As Global Creator Economy Projected To Reach $500 Billion by 2027

The event will feature exclusive insights from analysts and executives at Amazon, Business Insider, CEW, Google, Meta, Ogilvy, Sephora, TikTok and more
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March 12, 2024

CreatorIQ: Brands and Agencies Say Creator Marketing Drives Better ROI For Less

According to CreatorIQ’s recent report, 66% of brands and 82% of agencies say creator content drives more ROI than traditional digital advertising
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March 7, 2024

Report Highlights The Role Of Creators And Creative Elements In Brand Success on TikTok

Vitaminwater’s #NourishEveryYou campaign drove over $1.6M in Earned Media Value, according to CreatorIQ
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February 20, 2024

Instagram Reigns Supreme With Influencers, but TikTok Gains Ground

According to the study, 62% of brands and agencies named Instagram as the most important social media platform.
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February 8, 2024

CreatorIQ, Ipsos Survey Highlights Why Affiliate Engagements Are Not Enough For Creators

82% of creators say “product quality and audience relevancy" are most important when identifying brand partners, but 41% say additional opportunities with brands are lacking
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December 6, 2023

TikTok, CreatorIQ Release Special Report With Data-Backed Keys To Success For Advertisers

The report provides a behind-the-scenes look at how brands like Walmart, Peloton, Redken, and VitaminWater are leveraging TikTok's best practices to drive ROI
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November 28, 2023

Creators’ Brand Loyalty: Quality Trumps All

Research shows Creators are careful with brand partnerships, considering product quality and reputation over compensation
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November 24, 2023

How Paid Ads Featuring Creators are Changing the Digital Advertising Landscape

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