Thank you to everyone who joined us for the second stop of our ‘Influence Summit’ series in New York City!
We partnered with TikTok to bring together decision-makers from leading enterprises, brands, agencies, and media partners to discuss the power of the Creator Economy. Attendees enjoyed interactive sessions ranging from trend projections to panel discussions, and data-driven reports. Topics included how influencer marketing effects overall brand desirability, how TikTok is changing the creator economy, and what we can expect in 2023.
A major shout-out to all of our fantastic guest speakers and panelists: Conor Begley, Sasha Wallace, Brit Starr, Reesa Lake, Samantha Sichel, Vikki Chowney, and Samantha Kimmel.
Date: Tuesday, September 20, 2022
Location: Arlo SoHo
Presentation: Engagement Trends and the Rise of Short Form Video
presented by Sasha Wallace, Director of Customer Success, CreatorIQ
Panel Discussion: The Future of the Creator Economy and What to Expect in 2023
Britt Starr, Senior Vice President, Tribe Dynamics
Samantha Sichel, Head of Social Product, Live Nation
Vikki Chowney, Global Head of Content and Publishing, H+K Strategies
Fireside Chat: Setting the Standard: A Unified Approach to Measuring Influencer Impact
Michael J Lambie, Vice President/Head of Global Measurement in Product & Engineering, CreatorIQ
Reesa Lake, VP, Head of Creator Expansion & Agency Partnerships, LTK
Presentation: Growing a Brand through Desirability
presented by Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ
Keynote: The Creator Effect
presented by Samantha Kimmel, Creator/Creative Partnerships, TikTok