Thank you to everyone who joined us in Los Angeles for the final stop of our ‘Influence Summit’ series!
We partnered with TikTok to bring together decision-makers from leading enterprises, brands, agencies, and media partners to discuss the power of the Creator Economy. Together, we explored topics ranging from targeting Gen Z consumers, using social media value to optimize ROI, and leveraging the marketing power of TikTok.
A special thank you to all of today’s expert guest speakers and panelists: Conor Begley, Arda Mohamed, Nick Mariano, Gary Orellana, Yasmine H. Parrish, Gabe Gordon, Tim Sovay, Petar Mandich, and Sam Kimmel.
Stay tuned for our next event series, coming soon!
Date: Wednesday, September 28, 2022
Location: DTLA Proper Hotel
Presentation: Engagement Trends and the Rise of Short Form Video
presented Arda Mohamed, Director of Customer Success, CreatorIQ
Panel Discussion: The Future of the Creator Economy and What to Expect in 2023
Brit Starr, SVP, Tribe Dynamics, a CreatorIQ company
Nick Mariano, VP of Brand Sales and Network, Bent Pixels
Gary Orellana, SVP of Influencer Marketing, Dentsu,
Yasmine H. Parrish, Head of Creator Partnerships l Baby, Body, & Home, The Honest Company,
Fireside Chat: Maximize Your Creator Partnerships - How to go beyond the sponsored post to drive real business results
Additional Details: Gabe Gordon and Tim Sovay will discuss how brand and creator relationships are evolving beyond the paid post as creators become integrated into the product, creative, and media strategies at innovative brands.
Tim Sovay, Chief Business Development & Partnerships Officer, CreatorIQ
Gabe Gordon, CEO & Co-Founder, Reach Agency
Petar Mandich, Chief Talent Officer, ADDITION
Keynote: The Creator Effect
presented by Samantha Kimmel, Creator/Creative Partnerships, TikTok
Presentation: Growing a Brand through Desirability
Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ