Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Trendjacking: What’s Happening Now & Next
This lively panel dives into how creators and brands can smartly tap into cultural moments without sacrificing authenticity or long-term brand equity. Panelists from The Drum, LinkedIn, Kayali, and creator Mr. Whisper explore how to identify meaningful trends, balance real-time content with brand strategy, and co-create with audiences for lasting impact. You’ll learn how creators are becoming educators and trusted voices—not just influencers—and why long-term partnerships, brand transparency, and creative freedom are the keys to relevance in a crowded feed. It’s a candid look at what’s trending now, and what’s coming next.
Katie Carroll
Senior Editor-at-Large, Editorial Strategy & Director, LinkedIn
Balwinder Bhatla
Multidisciplinary Creator & Creative Director, @mrwhisper
Jessica Wilson
Vice President of UK & EU, Kayali
