Think Global, Act Local: Why Europe Is the Future of Creator Marketing

In this opening keynote, CreatorIQ CEO Chris Harrington makes a compelling case for why Europe is leading the next chapter of creator marketing. Drawing from global data, customer conversations, and industry trends, Chris highlights how EMEA brands are outperforming in growth, efficiency, and innovation—particularly in sectors like beauty, fashion, and CPG.

You’ll learn why European marketers are setting the global standard for scalable, content-first strategies, and how CreatorIQ is evolving to meet that leadership with expanded coverage, seamless payments, brand safety innovation, and a new industry-standard measurement framework. This session sets the tone for where the industry is headed—and who’s leading the way.