Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Think Global, Act Local: Why Europe Is the Future of Creator Marketing
In this opening keynote, CreatorIQ CEO Chris Harrington makes a compelling case for why Europe is leading the next chapter of creator marketing. Drawing from global data, customer conversations, and industry trends, Chris highlights how EMEA brands are outperforming in growth, efficiency, and innovation—particularly in sectors like beauty, fashion, and CPG.
You’ll learn why European marketers are setting the global standard for scalable, content-first strategies, and how CreatorIQ is evolving to meet that leadership with expanded coverage, seamless payments, brand safety innovation, and a new industry-standard measurement framework. This session sets the tone for where the industry is headed—and who’s leading the way.
