Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Signals & Sentiment: Decoding the Consumer Mindset & Business Landscape in 2025
This session brings together experts from CreatorIQ and YouGov to unpack the economic, legal, and cultural forces shaping consumer behavior in 2025. From regulatory complexity and rising tariffs to generational divides and the rise of AI, the discussion explores how brands must stay agile and deeply attuned to their communities. You’ll learn why creators are emerging as trusted educators, how risk management and compliance are evolving, and what data says about shifting purchase intent. Whether you're navigating geopolitical headwinds or planning your next campaign, this panel delivers strategic insights for staying relevant—and resilient—in uncertain times.
Victor Gras
Head of Commercial UK, YouGov
Daniel Hepher
Head of Legal, CreatorIQ
