Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
The Power of Acting Like a Snapchatter
This dynamic session highlights how Snapchat’s creator-first environment fosters authenticity, intimacy, and meaningful community-building—qualities that set it apart from other platforms. The conversation spotlights how Snap’s features, like disappearing messages and real-time story replies, create space for creators to engage like friends, not broadcasters. You'll learn how brands can show up organically on Snapchat, amplify creator content, and drive influence in a way that feels native—not noisy. With insights from Snap’s Tariq Slim and breakout star Dani DMC, this session is a masterclass in building trust and impact by acting like a Snapchatter.
Tariq Slim
Head of Agency Partnerships, Snap
