Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
How Beauty Brands Create Local Relevance Across Distinct EMEA Markets
This session brings together beauty leaders from CEW, DECIEM, GHD, and Huda Beauty to explore how globally recognized brands can stay culturally relevant across EMEA’s distinct markets. The panel unpacks how to balance global brand identity with local authenticity—through regional insights, trusted creator partnerships, and decentralized storytelling. You’ll learn how these teams adapt campaign assets, select culturally aligned creators, and empower local teams to lead with nuance. With a focus on long-term creator relationships and sustainability storytelling, this discussion offers tactical advice for building brand love across borders.
Lizi Aston
Senior Director of Global Communications and Collaborations, DECIEM
Mary Shiels
Global Communications Director, ghd
Sara Staniford
previously Huda Beauty
