Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
From Creator to Co-Founder: Jess Hunt’s REFY Journey
In this inspiring session, REFY Co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand’s rapid growth. From launching top-performing products with real-time feedback from REFY’s creator community to building long-term, trust-based partnerships, Jess offers a behind-the-scenes look at how REFY balances brand storytelling with performance. You’ll walk away with tangible insights into scaling a creator-led brand, driving impact through UGC, and fostering meaningful creator relationships that go beyond the feed.
Jess Hunt
Co-founder, REFY
