Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Creator Commerce Unleashed: Where Culture Meets Conversion on TIkTok
In this powerhouse panel, TikTok’s creator, content, and commerce leaders unpack how brands can turn culture into conversion by leaning into the platform’s full-funnel potential. From live shopping and employee-generated content to trend-driven storytelling and creator matchmaking, the team shares proven tactics for driving both impact and revenue. You’ll learn how brands like Garnier, Currys, and Netflix are embracing TikTok-native formats to meet their audience where they are—with content that feels organic, entertaining, and deeply influential. The message is clear: performance and authenticity aren’t opposites—they’re the future of commerce on TikTok.
Madolyn Grove
Head of Creators, U.K., Ireland, and Nordics, TikTok
Anastasia Evans
Creative Operations, TikTok
Nora Zukauskaite
Integrated Marketing Director, TikTok Shop U.K.
