Centers of Excellence, Engines of Change: How BEIERSDORF Scales Innovation in Creator Marketing

In this session, Beiersdorf leaders share how they're building a global creator marketing engine by treating innovation as both a mindset and a measurable strategy. From establishing precision influence roles and redefining internal education to aligning global KPIs around EMV, the team details how they’re scaling impact across brands like NIVEA, Eucerin, and La Prairie. You’ll learn how Beiersdorf’s Centers of Excellence are bridging global strategy with local execution, why long-term creator relationships are key to ROI, and how tech, transparency, and humility are powering their transformation to operationalize creator marketing—at scale.