Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Centers of Excellence, Engines of Change: How BEIERSDORF Scales Innovation in Creator Marketing
In this session, Beiersdorf leaders share how they're building a global creator marketing engine by treating innovation as both a mindset and a measurable strategy. From establishing precision influence roles and redefining internal education to aligning global KPIs around EMV, the team details how they’re scaling impact across brands like NIVEA, Eucerin, and La Prairie. You’ll learn how Beiersdorf’s Centers of Excellence are bridging global strategy with local execution, why long-term creator relationships are key to ROI, and how tech, transparency, and humility are powering their transformation to operationalize creator marketing—at scale.
Hassan Daoud
Global Head of Social Media & Influencers, BEIERSDORF
Antoine Héry
Change Management, CDO Office, BEIERSDORF
