Session Replay
AI With a Human Touch:
Building Better Creator Partnerships at Scale
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.
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Session Replay
Breaking the Mold: How Indie Brands Win With Creators
This session explores how indie beauty brands are rewriting the playbook on creator marketing by prioritizing authentic relationships, community co-creation, and storytelling over big-budget campaigns. Moderated by GateMaker Community’s Ashton Wall, Ayal Pascal, VP of Marketing at Allies of Skin, and Alison Hollingsworth, CMO of Revolution Beauty, share how they engage creators through values-first partnerships, empower them with creative freedom, and use creator feedback to shape everything from product development to go-to-market strategies.
Instagram star Shima Katouzian (@herosheemaz, 2.7M followers) brings the creator perspective, highlighting how brands can stand out by offering creative trust and genuine alignment. Learn why indie brands thrive when they treat creators as collaborators—not commodities—and how a nimble, purpose-driven approach can punch far above its weight.
Alison Hollingsworth
CMO, Revolution Beauty
Ayal Pascal
Vice President of Marketing, Allies of Skin
Shima Katouzian
Content Creator, @herosheemaz
