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CreatorIQ Connect


Session Replay AI With a Human Touch:
Building Better Creator Partnerships at Scale

AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.

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CreatorIQ Connect City Tours are a series of exclusive events bringing together creator marketing leaders and doers for a morning of connection, community, and conversation. 

These events explore topics at the forefront of creator marketing innovation, sparking insightful discussions on the future of the industry. 

Interested in attending? Reach out to a member of the CreatorIQ team to learn about a City Tour near you or sign up below to receive news on upcoming events.

 

 

Agenda

9:00 a.m. Networking Breakfast

9:30 a.m. Opening Remarks by CreatorIQ

Raphael Vizcarra, Customer Success Manager, CreatorIQ

9:40 a.m. The Creator Advantage: Staying Agile, Measured, and Market-Ready

Unlock creator marketing’s full ROI potential with insights on how industry-leading brands build effective measurement frameworks, track impact across the customer journey, and deliver results in today’s fast-paced marketing landscape.

Ashley Waxman, Vice President Brand Marketing, CreatorIQ

 

10:00 a.m. avigating 2025: Winning with Creator Marketing in a Shifting Market

Hear from creator marketing experts as they explore how creator content drives full-funnel impact, share strategies for navigating shifting budgets, and reveal what’s next in the evolving world of brand-creator collaboration. 

Panelists:

Christina McGonagle, CMO, Outcast Clothing

Gabe Gordon, Co-Founder and CEO, Reach Agency

Gabriella Koek, Director, Influencer and Social, BEIS

Moderator:

Juliet Rumley, Client Partner, CreatorIQ

 

10:45 a.m.Mimosa Break

 

11:15 a.m. Fireside Chat with TikTok

Hear from TikTok on how they are empowering leading brands to partner with creators as co-strategists to stay agile, culturally relevant, and ahead of the curve through innovative, high-impact collaboration.

Johanna Olesen, Global Product Marketing, TikTok

Interviewer:Arika Vissers, Director, Customer Success, CreatorIQ
Interviewer: Arika Vissers, Director, Customer Success, CreatorIQ


11:45 a.m. Interactive Roundtable Discussions

Share insights and learn something new! Gather in small groups for a deep-dive with fellow attendees on topics like creator marketing measurement & ROI, Partnering with creators in new ways, creator marketing workflows and using AI and creator marketing in times of shifting budgets and economic uncertainty.

12:30 p.m. Networking Lunch

1:30 p.m. End of Event

 

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