Thank you to all of our guests and speakers who made this such a great event.
See you next time!
At CreatorIQ Connect New York, marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered.
- Insights and learnings from industry experts
- How the creator-economy has evolved
- The relationship between organic social media and paid creator-led media
- Understanding ROI: creators and their impact on ecommerce
- Roundtable discussion amongst peers
- Varying tactics for driving ROI
- Best practices for paying creators
- KPIs and how your team measures success
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Agenda:
Arrival & Breakfast
Opening Remarks
Presented by Conor Begley, Chief Strategy Officer, CreatorIQ
Panel Discussion with Industry Experts
Panelists:
Vandana Tandon, Chief Marketing Officer North America, L'OCCITANE Group
Christine Pierson, Director of Communications and Special Events, North and South America, Caudalie
Alex Sikkema, Social Media Strategist + Digital Content Creator, Free People
Moderator:
Sasha Wallace, Director of Customer Success, CreatorIQ
Community Generated Content: Creators + Paid Media
Presented by Samantha Kimmel, Global Creator Partnerships, TikTok
Survey Report: Can Creator-led Marketing really drive ROI?
Presented by Conor Begley, Chief Strategy Officer, CreatorIQ
Roundtable Discussions
Join industry-leading brands and agencies in peer conversations around winning creator-led strategies. With discussion topics facilitated by CreatorIQ, these roundtables will provide the opportunity to connect with peers, discuss industry-wide challenges, and gain valuable insights into what is at the forefront of creator-led marketing.
Networking Lunch