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Uniting content, commerce, and conversation around the future of the creator economy
2nd May, 2024 | London, UK

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Creatoriq Connect NY (1)

At CreatorIQ Connect NY, more than 100 marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered. 

  • Insights from industry leaders:
    • The role creator-led marketing plays in a brand's overall marketing activations 
    • Expanding brand reach and relevance to build customer loyalty 
    • Working through budget and resource limitations
  • New research from TikTok on how creators drive Ecommerce:
    • How creators are uniquely positioned to drive ecommerce on TikTok 
    • Which characteristics of creator content are most impactful at driving conversions
    • The role of authenticity on TikTok in a user's path to conversion

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Agenda

 

Arrival & Networking Breakfast

 

Opening Remarks

Host: 

Tim Sovay, Chief Business Development & Partnerships Officer, CreatorIQ

 

Global Brand Panel: 2023 Trends and Insights from the Experts

Panelists: 

Clemence Gras, SVP US Brand & Marketing, Elemis

Megan Parra, Director of Partnerships, Athletic Greens

Jeff Cucinell, Senior Vice President Social Media Revenue Strategy, iHeart Radio

 

Moderator: 

Jon Kroopf, SVP, Head of Sales, CreatorIQ

 

Fireside Chat

Guest Speakers:

Paige Edmonds, AVP, Global Brand Marketing, Supergoop!

Tarn Morrison, Head of Communications, DECIEM

Moderator: 

Caitlin Sweeney, VP of Customer Success, CreatorIQ

 

How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate

Presenter: 

Tim Sovay, Chief Business Development & Partnerships Officer, CreatorIQ

 

Buying into Creator Commerce: What Brands Should Know

Presenter: 

Samantha Kimmel, Global Creator Brand Partnerships, TikTok

 

Keynote
Samantha Kimmel, Global Creator Brand Partnerships, TikTok
Samantha Kimmel, Global Creator Brand Partnerships, TikTok
Guest Speakers
Clemence Gras, SVP US Brand & Marketing, ELEMIS
Clemence Gras, SVP US Brand & Marketing, ELEMIS
Megan Parra, Director of Partnerships, Athletic Greens
Megan Parra, Director of Partnerships, Athletic Greens
Jeff Cucinell, Senior Vice President, Social Media Revenue, iHeartMedia
Jeff Cucinell, Senior Vice President, Social Media Revenue, iHeartMedia
Tarn Morrison, Head of Communications, Deciem
Tarn Morrison, Head of Communications, Deciem
Paige Edmonds, AVP, Global Brand Marketing, Supergoop!
Paige Edmonds, AVP, Global Brand Marketing, Supergoop!
Host
Tim Sovay, Chief Business Development & Partnerships Officer, CreatorIQ
Tim Sovay, Chief Business Development & Partnerships Officer, CreatorIQ
Moderators
Jon Kroopf, SVP Head of Sales, CreatorIQ
Jon Kroopf, SVP Head of Sales, CreatorIQ
Caitlin Sweeney, VP of Customer Success, CreatorIQ
Caitlin Sweeney, VP of Customer Success, CreatorIQ

In Partnership with 

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