At CreatorIQ Connect London, marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered. 

  • What’s to come in the Creator Economy in 2023:
    • Integrating creator-led strategies into your overall marketing strategy
    • Changing marketing goals in 2023
    • Understanding the ROI from creator-led campaigns
  • New research from TikTok on how creators drive Ecommerce:
    • How creators are uniquely positioned to drive ecommerce on TikTok 
    • Which characteristics of creator content are most impactful at driving conversions
    • The role of authenticity on TikTok in a user's path to conversion

Want to be the first to know about upcoming events? Subscribe to our mailing list so you don't miss out! 

Agenda

 

Opening Remarks

Host: 

Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ

 

Global Brand Panel: 2023 Trends and Insights from the Experts

Moderator: 

Natalie Crippen, Director of Customer Success, CreatorIQ

Panelists: 

Lizi Aston, Communications Director, Global, DECIEM

Philip Brown, Global Influencer Marketing Manager, 2k

Rodrigo Milanez, Director, Consumer Insights, Tommy Hilfiger & Calvin Klein (PVH)

 

How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate

Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ

 

Buying into Creator Commerce: What Brands Should Know

          Alex Broadley, Creative Partner Manager, TikTok

In Partnership with 

800px-TikTok_logo.svg-1