At CreatorIQ Connect London, marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered. 

  • What’s to come in the Creator Economy in 2023:
    • Integrating creator-led strategies into your overall marketing strategy
    • Changing marketing goals in 2023
    • Understanding the ROI from creator-led campaigns
  • New research from TikTok on how creators drive Ecommerce:
    • How creators are uniquely positioned to drive ecommerce on TikTok 
    • Which characteristics of creator content are most impactful at driving conversions
    • The role of authenticity on TikTok in a user's path to conversion

Want to be the first to know about upcoming events? Subscribe to our mailing list so you don't miss out! 



Opening Remarks


Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ


Global Brand Panel: 2023 Trends and Insights from the Experts


Natalie Crippen, Director of Customer Success, CreatorIQ


Lizi Aston, Communications Director, Global, DECIEM

Philip Brown, Global Influencer Marketing Manager, 2k

Rodrigo Milanez, Director, Consumer Insights, Tommy Hilfiger & Calvin Klein (PVH)


How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate

Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ


Buying into Creator Commerce: What Brands Should Know

          Alex Broadley, Creative Partner Manager, TikTok

In Partnership with