Agenda:

 

9:00am Arrival & Breakfast   


9:30am   Opening Remarks

Conor Begley, Chief Strategy Officer, CreatorIQ


9:35am   Panel Discussion with Industry Experts

Panelists:

Abbey Brogan, VP, Global Brand Marketing, Kosas

John Carle, VP of Creators, Super League Gaming

Tiffany Romero, President of Influencer Management and Partner, Sway Group

 

Moderator:

Max Powers, Chief Operating Officer, CreatorIQ


10:10am Fireside Chat: Lessons for Scaling Affiliate Creator Partnerships

Carissa Flinders, Influencer Partnerships Lead, Awin

Mike Balducci, General Manager Affiliate, Ecommerce and Payment Solutions, CreatorIQ


10:45am   Break

 

11:00am  Survey Report: Can Creator-led Marketing really drive ROI? 

Conor Begley, Chief Strategy Officer, CreatorIQ

 


11:20am   Roundtable Discussions

Join industry-leading brands and agencies in peer conversations around winning creator-led strategies. With discussion topics facilitated by CreatorIQ, these roundtables will provide the opportunity to connect with peers, discuss industry-wide challenges, and gain valuable insights into what is at the forefront of creator-led marketing. 


12:00pm  Networking Lunch

Enjoy an outdoor lunch in the California sunshine on the Santa Monica Proper Hotel's Olea Garden Terrace.


1:00pm    End of Event

 

About the Speakers

Hosts
Conor Begley -  Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics
Conor Begley - Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics
Conor Begley is the Chief Strategy Officer at CreatorIQ and Co-founder of Tribe Dynamics. In September 2021, Tribe Dynamics was acquired by CreatorIQ to create the leading influencer marketing platform for the creator economy, bringing together influencer performance management and analytics solutions to help brands and businesses. Conor has been named one of the 100 Most Influential People in Influencer Marketing by Influence Weekly, and was recognized as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Max Powers, Chief Operating Officer, CreatorIQ
Max Powers, Chief Operating Officer, CreatorIQ
Max Powers is a highly experienced professional in the SaaS technology field, boasting a 25-year career across 6 companies, 7 acquisitions and 4 successful exits. In 2020, she joined CreatorIQ to establish and strengthen the four pillars of the Customer Experience organization. Recently appointed as Chief Operating Officer, Max assumes full accountability for operational decisions, overseeing cross-team processes to drive efficient execution of strategic objectives. She continues to lead the Customer Experience teams, prioritizing gross retention and ensuring customer satisfaction remain at the forefront of the company’s priorities.
Mike Balducci, GM of Affiliate and Payment Solutions, CreatorIQ
Mike Balducci, GM of Affiliate and Payment Solutions, CreatorIQ
Mike Balducci is the General Manager for Affiliate, Ecommerce and Payment Solutions for CreatorIQ. Mike has a diverse background and experience, having served in various leadership roles covering direct-to-consumer marketing, digital advertising and media businesses for the last 20+ years for various company's including Valassis, Experian Consumer and United Online. Over the course of his career his focus has been on delivering next-generation digital media and consumer activation solutions for brands and agencies.
Guest Speakers
Abbey Brogan, VP, Global Brand Marketing, Kosas
Abbey Brogan, VP, Global Brand Marketing, Kosas
Abbey Brogan is the Vice President of Global Brand Marketing at Kosas Cosmetics. She has spent her career specializing in brand marketing in the beauty industry working at an an array of leading brands including Milk Makeup, IT Cosmetics, and Ipsy. Kosas has recently taken social media by storm through their "makeup for skincare freaks" approach and has seen 90% YoY growth in total Engagements, as well as its 122% YoY surge in Estimated Impressions.
John Carle, VP of Creators, Super League Gaming
John Carle, VP of Creators, Super League Gaming
John has worked with creators of all size across basically all manners of their journey from their channel growth and strategy to merchandising and brand opportunities with a decade of industry experience. Starting with helping build one of the most successful and longest lasting Creator Networks at Studio71 followed by representing brands for opportunities within the creator space at BEN, he now sits in the unique position of skirting the line between both sides as he leads the charge for Creator Relations at Super League, advocating for creator and brand together to ensure positive pairings of creative and brand goals to help feed the Influencer ecosystem with repeatable opportunities.
Tiffany Romero, President of Influencer Management and Partner, Sway Group
Tiffany Romero, President of Influencer Management and Partner, Sway Group
Tiffany is the President of Influencer Management and a partner at Sway Group. She manages Sway's established creator community and oversees the strategic direction and operations of the influencer management team. Before Sway, she founded Bloggy Boot Camp and The SITS Girls in 2008 to create a community and educational opportunities for both budding and established creators, growing it to a cornerstone of the digital influencer world. As an experienced leader in forging creator and brand relationships, Tiffany has a unique perspective that has made her a savvy marketer and an expert in building influencer marketing initiatives
Carissa Flinders, Team Lead, Influencer Partnerships, Awin
Carissa Flinders, Team Lead, Influencer Partnerships, Awin
Carissa is a data-driven marketing professional with diverse experience across PR, influencer and affiliate marketing, brand partnerships, and social. She brings over seven years of experience to the table, working for consumer brands such as Solly Baby and Jane.com. She has since moved to the network side, and currently serves as Influencer Partnerships team lead at Awin and ShareASale.