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Agenda

Agenda Sneak Peek

  • 8am - 9:30am Registration
  • 9:30am - 5pm Speakers, Sessions, Lunch and Networking Breaks
  • 5-8pm Cocktail Reception

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  • Stage 1
  • Stage 2
Session
speakers
9:30am - 9:55am
Session

Spotlight: Anastasia Beverly Hills: Where It’s Been and Where It’s Going

x In this session, we’ll sit down with the mother-daughter masterminds behind iconic cosmetics brand Anastasia Beverly Hills: Anasastia Soare (Founder) and Claudia Soare (President). As pioneers of the influencer marketing industry, we’ll get the duo’s takes on how the space has evolved over the last decade, where they think it’s going next, and how ABH plans to stay ahead of the curve. We’ll also explore how Anastasia and Claudia use their own social channels to deepen their relationships with creators.
speakers

Anastasia Soare, Founder/ CEO, Anastasia Beverly Hills

Claudia Soare, President, Anastasia Beverly Hills

Moderator: Brit Starr, SVP Marketing, CreatorIQ

10am - 10:25am
Session

Creators & The Entertainment Industry

x Moderated by Jon Gibs, formerly the Global Head of Measurement at Spotify, this session with Samantha Sichel, Head of Social Product & Digital Innovation at Live Nation, and Melissa Rios, Senior Influencer Marketing Manager at Disney+, will explore the strengthening relationship between digital creators and the entertainment industry, from leveraging creators to promote music and television events and programming, to bringing creators into the fold of the entertainment industry and investing in their talents as artists or actors themselves.
speakers

Samantha Sichel, Head of Social Product & Digital Innovation, Live Nation

Melissa Rios, Senior Influencer Marketing Manager, Disney+

Moderator: Jon Gibs, Previously Global Director and Principal Data Scientist, Spotify and CDO at L2

10:30am - 11am

Mimosa Break

11am - 11:25am
Session

A Day in the Life of a CMO in the Makeup Industry

x Ever wonder what it’s like to be the CMO of an iconic cosmetics brand? Who better to tell us than Katie Welch, CMO of Rare Beauty, Aida Moudachirou-Rebiois, CMO of MAC Cosmetics, and Kory Marchisotto, CMO of E.l.f. Beauty. Moderated by business-savvy TikTok star Dulma Altan, this session will explore our panelists’ marketing philosophies, strategies, and learnings that skyrocketed their brands to the top of our rankings.
speakers

Katie Welch, CMO, Rare Beauty

Aida Moudachirou-Rebois, Senior Vice President, Global CMO, MAC Cosmetics

Kory Marchisotto, CMO, e.l.f. Cosmetics

Dulma Altan, TikTok Creator and Founder & CEO, Makelane

11:30am - 12pm
Session

Interactive Roundtable Discussions: Integrating Creator Intelligence into your Creator Marketing Strategy

12pm - 1pm

Lunch

1pm - 1:25pm
Session

The New World of Publishing

x Moderated by Forbes Senior Contributor David Bloom, we’ll be joined by publishing leaders Natasha Vaquer (Vice.) and Collette Winn (NBC Universal) to discuss the current landscape of the media and publishing industry, and how the lines are blurring between publishing outlets and individual creators.
speakers

Natasha Vaquer, SVP Talent Partnerships & Influencer Strategy, Vice.

Collette Winn, VP, Innovation, Advertising Strategy, NBC Universal

Moderator: David Bloom, Senior Contributor, Forbes

1:30pm - 1:55pm
Session

Building a Brand Story

x In our Brand Marketing session, moderated by CreatorIQ’s Tim Sovay, we’ll hear how Eventbrite’s Jessie Young and Benefit Cosmetics’ Toto Haba approach building a memorable brand story that drives word-of-mouth. In a time when marketers are so focused on ROI, we’ll discuss the challenges of, and strategies for, measuring critical top-of-funnel awareness.
speakers

Jessie Young , Director, Consumer Marketing, Eventbrite

Toto Haba, SVP, Global Marketing & Communications, Benefit Cosmetics

Moderator: Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

2pm - 2:30pm

Break

2:30pm - 2:55pm
Session

DTC and Succeeding with E-commerce

x Moderated by LTK’s Reesa Lake, this session will feature e-commerce experts Melanie Bender, CEO at rhode, Ju Rhyu, founder and CEO of Hero Cosmetics, and Mayur Kshetramade, CEO at CJ. We’ll discuss how to cut through the noise and craft a winning DTC strategy, best practices for building relationships with consumers directly, and how to know if and when it’s right to go into retail.
speakers

Melanie Bender, CEO, Rhode

Mayuresh (Mayur) Kshetramade, CEO, CJ

Moderator: Reesa Lake, VP, Head of Creator Expansion and Agency Partnerships, LTK

3pm - 3:25pm
Session

Women in Leadership

x CreatorIQ’s Chief Operating Officer Max Powers will sit down with two powerful women—JuE Wong, CEO of Olaplex, and Amanda Baldwin, CEO of Supergoop!—to unpack their paths to success as the leaders behind two of today’s consumer-favorite brands. We’ll discuss their experiences joining these fast-growing companies, and hear how their leadership strategies and philosophies successfully guided both brands to the top of the EMV charts, Olaplex to an IPO, and Supergoop! to an acquisition. Both passionate about mentorship, we’ll also hear JuE’s and Amanda’s advice for cultivating an industry with more women in positions of power.
speakers

JuE Wong, President/ Chief Executive Officer, Olaplex

Amanda Baldwin, CEO, Supergoop

Moderator: Max Powers, COO, CreatorIQ

3:30pm - 4pm

Break

4pm - 4:25pm
Session

To be confirmed

speakers
CreatorIQ
4:30pm - 4:55pm
Session

Interactive Roundtable Discussions: Key Takeaways and Learnings from the Day

x You’ve spent the whole day listening to our panelists, so now we want to hear from you! At the end of the day, we’ll come together for an interactive roundtable to discuss key takeaways and learnings from the day’s insightful sessions.
5:00pm - 7:00pm

Cocktail Reception in the Garden

Session
speakers
9:30am - 9:55am
Session

Influencer Partnership Best Practices

x By now, nearly every brand is doing influencer marketing. But are they doing it well? In this session, moderated by creator economy expert Lia Haberman, we’ll hear from some of the top influencer marketers in the world—Calum Watson (Gymshark), Adeline Leong (Kosas), and David Neyman (Logitech)—who will share their tried-and-true best practices for cultivating—and retaining—passionate online communities of brand advocates. We’ll discuss the most effective approaches to fostering both organic and paid partnerships, and unpack and why long-term, authentic relationships will drive the most ROI for your brand.
speakers

Adeline Leong, CMO, Kosas

Calum Watson, Global Partnerships Director, Gymshark

David Neyman, Global Lead, Talent and Content, Logitech

Moderator: Lia Haberman, Creator Economy Expert

10am - 10:25am
Session

Extremely Online - Taylor Lorenz

x Hannah Murphy, tech correspondent at the Financial Times, will sit down with Taylor Lorenz, author and lead tech reporter at The Washington Post, to discuss Taylor’s new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. The pair will also discuss the role of journalists as creators, the current state of the tech industry, and where today’s social platforms are headed tomorrow.
speakers

Taylor Lorenz, Author. Technology Columnist, Washington Post

Hannah Murphy, Tech Correspondent, The Financial Times

10:30 - 11am

Mimosa Break

11am - 11:25am
Session

State of Influencers in the Fashion Industry

x Influencers have long celebrated the fashion industry by showing off their looks online in #OOTD posts, but how do today’s top fashion brands embrace these prolific digital creators? In this session, moderated by our Chief Strategy Officer Conor Begley, we sit down with fashion industry experts like Sandrine Crener, Director of Leadership Learning at LVMH, and Jacob Hawkins, CMO of Forever21, to discuss how fashion brands, from trendy, affordable apparel lines to heritage, luxury houses, incorporate influencers into their lookbooks.
speakers

Sandrine Crener, Director, Leadership Learning, LVMH

Jacob Hawkins, Chief Marketing, Digital and Omni Officer, Forever21

11:30am - 12pm
Session

What does good Creator Marketing look like?

speakers
Presentation by CreatorIQ
12pm - 1pm

Lunch

1pm - 1:25pm
Session

Fireside Chat with Meta

x
speakers

Jackie Pimentel, Sr. Global Marketing Director, Creators, Reels, Threads, Meta

Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

1:30pm - 1:55pm
Session

The Evolution of Creators and Online Shopping

x What is the role and impact of creators in e-commerce? How can brands create effective DTC strategies with creators in today’s saturated digital market? Can new, in-app shopping and tagging capabilities help brands meet consumers where they’re at? In this exciting session, moderated by our own Mike Balducci, Bridget Dolan (Global Head of YouTube Shopping), Michelle Crossan-Matos (CMO of Ulta), and Somer Tejwani (SVP of Marketing at Too Faced) will explore the evolution of creators and e-commerce, unpacking how far they've come—and where they're headed next.
speakers

Bridget Dolan, Managing Director, YouTube Shopping, YouTube

Michelle Crossan-Matos, CMO, Ulta

Somer Tejwani, SVP Global Marketing, Too Faced

2pm - 2:30pm

Break

2:30pm - 2:55pm
Session

Fireside Chat with TikTok

x Adrienne Lahens, the Global Head of Operations for TikTok’s Creator Marketing Solutions, will break down how creators have changed the face of marketing, both on the platform and off. She’ll provide insight into the kinds of brands and activations that perform best on TikTok, and share her data-backed predictions for the future of the creator economy.
speakers

Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions, Tiktok

Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

3pm - 3:25pm
Session

To be confirmed

speakers
CreatorIQ
3:30pm - 4pm

Break

4pm - 4:25pm
Session

CreatorIQ Product Presentation

speakers
CreatorIQ
4:30pm - 4:55pm
Session

Founding Journeys in the Age of Creators

x Moderated by Conor Begley, this session with brand founders Joe Cloyes, Dr. Brent Ridge, and Josh Kilmer-Purcell will unpack the trajectories of success that led their brands, Youth to the People and Beekman 1802, to their lucrative acquisitions by L’Oréal and Eurazeo Brands, respectively.
speakers

Joe Cloyes, Founder and CEO, Youth to the People

Dr Brent Ridge, Founder, Beekman1802

Josh Kilmer-Purcell, Founder, Beekman1802

Moderator: Conor Begley, Chief Strategy Officer, CreatorIQ

5:00pm - 7:00pm

Cocktail Reception in the Garden

Registration

Secure your spot

General Admission Ticket Price: $699

With your ticket, you’ll gain all-inclusive access to:

  • 20+ content sessions
  • Networking lunch
  • Networking cocktail reception (featuring music from the Hollywood Chamber Orchestra)
  • Hors d’oeuvres and cocktails
  • 300+ marketers who share your desire to harness the creator economy
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Sponsored by:

Ipsy
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Pims
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