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2023 Agenda

Agenda Sneak Peek

  • 8am - 9:30am Registration
  • 9:30am - 5pm Speakers, Sessions, Lunch and Networking Breaks
  • 5-8pm Cocktail Reception

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  • Stage 1
  • Stage 2
  • Workshops
Session
Speakers
9:30am - 9:55am
Session

Spotlight: Anastasia Beverly Hills: Where It’s Been and Where It’s Going

x In this session, CreatorIQ’s Brit Starr will sit down with Claudia Soare, President of the iconic cosmetics brand Anastasia Beverly Hills. As a pioneer of the influencer marketing industry, we’ll get Claudia's take on how the space has evolved over the last decade, where she thinks it’s going next, and how ABH plans to stay ahead of the curve. We’ll also explore how Claudia uses her own social channels to deepen relationships with creators.
speakers

Claudia Soare, President, Anastasia Beverly Hills

Moderator: Brit Starr, SVP Marketing, CreatorIQ

10am - 10:25am
Session

Creators & The Entertainment Industry

x Moderated by Avi Gandhi, founder of Creator Logic, this session with Samantha Sichel, Head of Social Product & Digital Innovation at Live Nation, Jon Gibs, formerly the Global Head of Measurement at Spotify, and Jeff Rubenstein, Xbox Communications Director at Microsoft, will explore the cross-section of technology and entertainment. Digital creators are now the foremost drivers of growth for the music and gaming industries. Learn how these companies are investing in talent to change the way audiences consume the latest content across media channels and events.
speakers

Samantha Sichel, Head of Social Product & Digital Innovation, Live Nation

Jeff Rubenstein, Xbox Communications Director, New Platforms, Microsoft

Jon Gibs, Previously Global Director and Principal Data Scientist, Spotify and CDO at L2

Moderator: Avi Gandhi, Founder, Creator Logic

10:30am - 11am

Mimosa Break

11am - 11:25am
Session

A Day in the Life of a CMO in the Makeup Industry

x Ever wonder what it’s like to be the CMO of an iconic beauty brand? Who better to tell us than Katie Welch, CMO of Rare Beauty and Aida Moudachirou-Rebiois, CMO of MAC Cosmetics! Moderated by business-savvy TikTok star Dulma Altan, this session will explore our panelists’ marketing philosophies, strategies, and learnings that skyrocketed their brands to the top of our EMV rankings.
speakers

Katie Welch, CMO, Rare Beauty

Aida Moudachirou-Rebois, Senior Vice President, Global CMO, MAC Cosmetics

Moderator: Dulma Altan, TikTok Creator and Founder & CEO, Makelane

11:30am - 12pm
Session

Interactive Roundtable Discussions: Integrating Creator Intelligence into your Creator Marketing Strategy

speakers

Ally Shaw, Team Lead, Customer Success, CreatorIQ

Jamir Milligan, Client Lead, CreatorIQ

12pm - 1pm

Lunch

1pm - 1:25pm
Session

The New World of Publishing

x Moderated by Forbes Senior Contributor David Bloom, we’ll be joined by publishing leaders Natasha Vaquer (Vice), Collette Winn (NBCUniversal), and Max Kelley (ESPN) to discuss the current landscape of the media and publishing industry, and how the lines are blurring between publishing outlets and individual creators.
speakers

Natasha Vaquer, SVP Talent Partnerships & Influencer Strategy, Vice.

Collette Winn, VP of Strategy and Operations, Creative Partnerships, NBCUniversal

Maxwell Kelley, Director of Social Media, ESPN

Moderator: David Bloom, Senior Contributor, Forbes

1:30pm - 1:55pm
Session

Building Brands with Premium Talent Partnerships

x Premium talent partnerships go beyond a fleeting post on social media. They have evolved into pivotal strategic relationships that amplify brand awareness and—if done well—can significantly shape a brand's trajectory. Moderated by Nathan Coyle, Global President of Influencer at IPG’s Mediabrands, our panelists Aron North, CMO of Mint Mobile, and Grammy-nominated artist and entrepreneur Kenna, will delve into the best practices for these high-caliber partnerships, drawing from their personal experiences with renowned figures like Ryan Reynolds. Gain insights into how brands and talent can effectively work together to maximize the impact of their collaborations and create memorable, lasting impressions.
speakers

Aron North, CMO, Mint Mobile

Kenna, Grammy-Nominated Artist, Technologist, Founder, R&D

Moderator: Nathan Coyle, Global President of Influencer at IPG’s Mediabrands

2pm - 2:30pm

Break

2:30pm - 2:55pm
Session

Succeeding With Creator Commerce

x Moderated by CreatorIQ’s Chief Growth Officer Jon Namnath, this session will feature e-commerce experts Melanie Bender, CEO at rhode, Dan Reich, co-founder of Tula and DIBS Beauty (and Troops, AND Spinback), and Mayur Kshetramade, CEO at CJ. We’ll discuss how to cut through the noise and craft a winning DTC strategy, best practices for building relationships with consumers directly, and how to know if and when it’s right to go into retail.
speakers

Melanie Bender, CEO, Rhode

Mayuresh (Mayur) Kshetramade, CEO, CJ

Dan Reich, Co-Founder, Tula, Troops, Spinback, and DIBS Beauty

Moderator: Jon Namnath, Chief Growth Officer, CreatorIQ

3pm - 3:25pm
Session

Equity in Influencer Marketing

x Influencer marketing successfully bridges the gap between brands’ and creators’ audiences to allow for authentic connections. However, like many other industries, it isn't free from systemic challenges, particularly when it comes to equity and representation. This panel seeks to discuss the intricacies of equity in influencer marketing, uncovering biases, and exploring strategies for genuine representation.
speakers

Tom Pompei, Senior Vice President, Digital and Innovation, MSLGROUP

Sherry Jhawar, Co-Founder Blended Strategy Group and Co-Founder of nez

Gabby Beckford, Content Creator, @packslight

3:30pm - 4pm

Break

4pm - 4:25pm
Session

Women in Leadership

x CreatorIQ’s Chief Operating Officer Max Powers will sit down with three powerful women—Beauty CEO Amanda Baldwin, Gregg Renfrew, founder of Beautycounter, and Christiane Pendarvis, Co-CEO of Pattern Beauty—to unpack their paths to success as the leaders behind today’s consumer-favorite brands. We’ll discuss their experiences building and joining these fast-growing companies, and hear how their leadership strategies and philosophies successfully guided their brands to success. We’ll also hear the panelists’ advice for cultivating an industry with more women in positions of power.
speakers

Amanda Baldwin, Beauty CEO

Gregg Renfrew, Founder, Beautycounter

Christiane Pendarvis, CEO, Pattern Beauty (former President of Savage x Fenty)

Moderator: Max Powers, COO, CreatorIQ

4:30pm - 5:00pm
Session

Interactive Roundtable Discussions: Applying AI to Your Influencer Marketing Approach

x Join CreatorIQ's Product & Innovation experts for a roundtable discussion and interactive exercise on how the industry is implementing AI technology to solve key challenges. This is a great opportunity to connect with and learn from other attendees and CreatorIQ's Product team!
speakers

Bhavin Desai, Chief Product Officer, CreatorIQ

Nate Harris, Vice President of Product Innovation, CreatorIQ

Jonathan Iyandemye, Senior Technical Manager, Data Expansion and Operations, CreatorIQ

5:00pm - 7:00pm

Cocktail Reception in the Garden

Session
Speakers
9:30am - 9:55am
Session

Creator Partnership Best Practices

x By now, nearly every brand is doing influencer marketing. But are they doing it well? In this session, moderated by creator economy expert Lia Haberman, we’ll hear from some of the top influencer marketers in the world—Adeline Leong (Kosas), David Neyman (Logitech), and Jess Clifton (Media.Monks)—who will share their tried-and-true best practices for cultivating—and retaining—passionate online communities of brand advocates. We’ll discuss the most effective approaches to fostering both organic and paid partnerships, and unpack why long-term, authentic relationships will drive the most ROI for your brand.
speakers

Adeline Leong, CMO, Kosas

David Neyman, Global Lead, Talent and Content, Logitech

Jess Clifton, Head of Brand and Marketing Advisory, Media.Monks

Moderator: Lia Haberman, Creator Economy Expert

10:00am - 10:25am
Session

Extremely Online

x Hannah Murphy, tech correspondent at the Financial Times, will sit down with Taylor Lorenz, author and lead tech reporter at The Washington Post, to discuss Taylor’s new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. The pair will also discuss the role of journalists as creators, the current state of the tech industry, and where today’s social platforms are headed tomorrow.
speakers

Taylor Lorenz, Author, Technology Columnist, Washington Post

Hannah Murphy, Tech Correspondent, The Financial Times

10:30am - 11:00am

Mimosa Break

11:00am - 11:25am
Session

State of Creators in the Fashion Industry

x Creators have long celebrated the fashion industry by showing off their looks online in #OOTD posts, but how do today’s top fashion brands embrace these prolific digital creators? In this session moderated by Ashton Wall, marketing expert and co-founder of GateMaker Community, we’ll sit down with Jacob Hawkins, CMO of Forever21, Estrella Levy Sheff, Head of Growth for Walmart Creators and Angélic Vendette, Founder at Ave Advisory and Former Head of Marketing Alo Yoga to discuss how fashion brands, from trendy, affordable apparel lines to heritage, luxury houses, can best incorporate creators into their lookbooks.
speakers

Jacob Hawkins, Chief Marketing, Digital and Omni Officer, Forever21

Estrella Levy Sheff, Head of Growth, Walmart Creator, Walmart

Angélic Vendette, Founder at Ave Advisory and former Head of Marketing, Alo Yoga

Moderator: Ashton Wall, Co-Founder of GateMaker Community, previously Head of Marketing at ColourPop Cosmetics

11:30am - 12:00pm
Session

What Does Good Creator Marketing Look Like?

speakers
Conor Begley, Chief Strategy Officer, CreatorIQ
12pm - 1pm

Lunch

1pm - 1:25pm
Session

The Evolution of the Creator Economy: Fireside chat with Meta

x The creator landscape is evolving. We know creators drive culture and provide entertainment and information to their communities, but the way we think about creators is changing. Today, creators are defying the original classification of the ‘influencer’ to innovate, create and monetize in endless new ways. Advertisers are also tapping into the power of creators, with nearly $26B spent on creator marketing in 2022 alone, and creator marketing spend now outpacing social ad spending. Join Meta’s Jackie Pimentel and CreatorIQ’s Tim Sovay for a candid fireside conversation on the evolution of the creator economy. Learn how businesses are leveraging ads to “supercharge” their creator marketing.
speakers

Jackie Pimentel, Sr. Global Marketing Director, Creators, Reels, Threads, Meta

Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

1:30pm - 1:55pm
Session

Creators and Online Shopping

x What is the role and impact of creators in e-commerce? How can brands create effective DTC strategies with creators in today’s saturated digital market? Can new, in-app shopping and tagging capabilities help brands meet consumers where they’re at? In this exciting session, moderated by our own Mike Balducci, Bridget Dolan (Global Head of YouTube Shopping), Michelle Crossan-Matos (CMO of Ulta), and Somer Tejwani (SVP of Marketing at Too Faced) will explore the evolution of creators and e-commerce, unpacking how far they've come—and where they're headed next.
speakers

Bridget Dolan, Managing Director, YouTube Shopping, YouTube

Michelle Crossan-Matos, CMO, Ulta

Somer Tejwani, SVP Global Marketing, Too Faced

Moderator: Mike Balducci, GM of Creator Commerce, CreatorIQ

2:00pm - 2:30pm

Break

2:30pm - 2:55pm
Session

CreatorIQ Product Innovation Presentation

x Presented by Chief Product Officer, Bhavin Desai, and Clare Bruzek, VP of Product & Global Creator Intelligence, we'll be introducing several new and innovative ways our product is driving the future of great creator marketing by bringing the best of creator intelligence and execution together to transform the way you operate.
speakers

Bhavin Desai, Chief Product Officer, CreatorIQ

Clare Bruzek, VP of Product & Global Creator Intelligence, CreatorIQ

3:00pm - 3:25pm
Session

Building a Brand Story

x In our Brand Marketing session moderated by Amanda Perelli, creator economy reporter at Business Insider, we’ll hear how Eventbrite’s Jessie Young approaches building a memorable brand story that drives word-of-mouth. In a time when marketers are so focused on ROI, we’ll discuss the challenges of, and strategies for, measuring this critical top-of-funnel awareness.
speakers

Jessie Young , Director, Consumer Marketing, Eventbrite

Michelle Miller, Senior Vice President Global Marketing, K18

Lexie Barnhorn, Head of Influencer Marketing, Notion

Moderator: Amanda Perelli, Creator Economy Reporter, Business Insider

3:30pm - 4:00pm

Break

4:00pm - 4:25pm
Session

TikTok: The Latest Learnings In The Creator Economy

x Adrienne Lahens, the Global Head of Operations for TikTok’s Creator Marketing Solutions, will break down how creators have changed the face of marketing, both on the platform and off. She’ll provide insight into the kinds of brands and activations that perform best on TikTok, and share her data-backed predictions for the future of the creator economy.
speakers

Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions, Tiktok

Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

4:30pm - 5:00pm
Session

Founding Journeys in the Age of Creators

x Moderated by Conor Begley, Chief Strategy Officer at CreatorIQ, this session with brand founders Joe Cloyes, Dr. Brent Ridge, and Josh Kilmer-Purcell will unpack the trajectories of success, online and off, that led their brands, Youth to the People and Beekman 1802, to their lucrative acquisitions by L’Oréal and Eurazeo Brands, respectively.
speakers

Joe Cloyes, Founder and CEO, Youth to the People

Dr Brent Ridge, Founder, Beekman1802

Josh Kilmer-Purcell, Founder, Beekman1802

Moderator: Conor Begley, Chief Strategy Officer, CreatorIQ

5:00pm - 7:00pm

Cocktail Reception in the Garden

Session
Sponsor
1:00pm - 1:25pm
Session

From Confusion to Clarity: Your Influencer-Affiliate Questions Answered

x While you’re likely familiar with the concept of affiliate marketing, you may be wondering how it relates to your creator efforts. Or maybe you understand how affiliate marketing can enhance your influencer marketing campaigns, but are unsure of how to get started. If so, this 'Ask Me Anything' workshop is tailor-made for you. Led by experts at affiliate marketing platform Awin, dive into the benefits of influencer-affiliate partnerships, explore proven strategies for success, and unravel the secrets to getting started. Don't miss this opportunity to ask your burning questions and gain actionable insights that will revolutionize your influencer-affiliate marketing game.
speakers
AWIN
1:30pm - 1:55pm
Session

Creating the ultimate unboxing experience

x Join PIMS in a creative journey where teams will craft bespoke mailers, aimed at delivering a captivating unboxing experience for influencers. Get ready to unlock your team's innovation and design prowess, setting the stage for unforgettable brand interactions.
speakers
PIMS
2:00pm - 2:30pm

Break

2:30pm - 2:55pm
Session

Defend Your Brand: Mastering Influencer Liability

x This workshop will equip participants with the knowledge and strategies to navigate the complex landscape of influencer liability, drawing insights from real-world cases like the Kai Cenat incident in NYC and other incidents. It will provide a comprehensive understanding of potential risks, mitigation techniques, and legal considerations to safeguard their brand's reputation in the era of influencers and gig workers.
speakers
1099 Policy
3:00pm - 3:25pm
Session

Supercharging Your Creator Marketing With Paid Advertising

x

Creator-led marketing is evolving. Brands can no longer silo their organic and paid campaigns. Today, the most effective campaigns take a hybrid approach. Join Meta for an immersive workshop on leveraging the power of creators for paid advertising. In this hands-on session, you’ll be guided through the best practices for building Meta’s Partnership Ads into your creator marketing strategy. Don't miss out on this opportunity to interact, learn, and get the most out of your creator partnerships.

speakers
Meta
3:30pm - 4:00pm

Break

4:00pm - 4:25pm
Session

How to Win in 2024

x

Supercharge your 2024 planning with an interactive session focused on the three most important trends impacting creator marketing across industries

The three trends we'll discuss are:

  • Full-funnel strategy
  • Creator community engagement
  • Breaking through in cultural conversations
speakers
Collectively
4:30pm - 5:00pm
Session

Culture, Identity, and Your Brand: Leveraging Diverse Creators to Drive ROI (Return on Influence)

x Join Brandon Carter, cool-hunter and Partner, Chief Creative Officer for BrainTrust, a global marketing firm that prides itself on being at the cusp of culture, influence, and understanding the nuances of new media, and Evan Marshall, COO of Black Menswear, the premier platform for influential men of color who are engaged in style and rooted in culture. This open and transparent conversation, moderated by Gigi Vega, voice of the Zillennials and Account Director at BrainTrust, will dive deep into the reach, influence, and consumption of diverse creators providing an experienced perspective on the best ways for brands to be relevant and authentic across multi-cultural driven digital spaces. In addition, Brandon will lead the audience in a workshop leveraging BrainTrust's proprietary Influencer Data MappingTM solution created in partnership with CreatorIQ to identify and engage the right influencers for your brand.
speakers
BrainTrust

Registration

Secure your spot

General Admission Ticket Price: $699

With your ticket, you’ll gain all-inclusive access to:

  • 20+ content sessions
  • Networking lunch
  • Networking cocktail reception (featuring music from the Hollywood Chamber Orchestra)
  • Hors d’oeuvres and cocktails
  • 300+ marketers who share your desire to harness the creator economy
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Sponsored by:

Ipsy
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Pims
Cooley
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