How VisitBritain Integrates Influencer Marketing into their Marketing Mix

VisitBritain, the official tourism website of Great Britain, removes silos and integrates influencer marketing directly into their wider paid, earned, and owned marketing media mix.

“CreatorIQ campaign reporting allows us to align KPIs and provides one source of reporting truth across our global marketing teams and influencer campaigns.”
Caitlin Johnson
Senior International PR Manager, VisitBritain

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