How iHeartMedia Uses Broadcast Data to Strengthen Their Influencer Marketing

iHeartMedia has dominated the radio and podcast spaces nationally for years.  It’s only natural that they’re now gaining strides in influencer marketing, the next frontier of personality-based distribution.

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 “CreatorIQ allows us to ingest our broadcast talent, helping us gain a deeper understanding of their social audience through real-time data.”
Jeff Silber
Head of Digital Monetization, iHeartMedia