How Visibility into Data Empowered Bang & Olufsen to Quickly Optimize Influencer Marketing Performance

The integration of CreatorIQ has enabled the Global Team to track, measure and report on all local market activity, giving B&O a much clearer idea on the impact of influencer marketing. The intelligence provided by the platform has enabled them to be much more strategic and ultimately calculated in how they leverage talent across the world.


"The intelligence generated by CIQ has enabled us to be braver and more bold in our decision making, It has therefore empowered us to expand our approaches into a variety of different programs, and the increased transparency has enabled us to better optimize as we test + learn."
Alexei Edwards
Head of Engagement Marketing, Bang & Olufsen