How Fabletics Reduced its Customer Acquisition Cost by 30% With CreatorIQ

For leading activewear label Fabletics, long-term relationships are at the heart of effective influencer marketing. As the brand expanded its ambassador program, it required tools to source impactful, consistent advocates at scale. CreatorIQ’s platform enabled Fabletics to easily discover and evaluate new partners, resulting in a 30% drop in the brand’s customer acquisition cost.

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“CreatorIQ is a vital part of our influencer strategy at Fabletics. Being able to take informed risks and test new strategies, all while easily being able to access social, audience, performance and integrity metrics of potential new partners, has made evolving our program so easy.”
Kelly McDermott
Director of Brand Partnerships and Influencer Relations, Fabletics