How DiGiorno Pizza Unlocked TikTok Campaign Measurement With CreatorIQ’s Analytics
A frozen food aisle staple, DIGIORNO Pizza understood the power of TikTok marketing to engage audiences at scale. Eager to boost awareness and build affinity among Gen Z consumers, the Nestlé brand partnered with Reach Agency on a dynamic, creator-led TikTok campaign. However, the team required a reliable solution for measuring the initiative’s impact.
Learn how DIGIORNO Pizza and Reach Agency used CreatorIQ’s end-to-end influencer marketing platform to monitor and optimize the “DiGiorno Made Us Do It” campaign, inspiring a 6.8% improvement in consumer attitudes towards the DIGIORNO brand.