Ad Council

How the Ad Council Saved 100+ Hours by Automating Talent Engagement Reporting

The Ad Council, the only organization that uses communication to solve social issues at scale, needed a sophisticated platform to manage the growing scale & complexity of Talent Engagement measurement. Leveraging CreatorIQ’s reporting solutions – the AdCouncil quantified the impact of 100+ ‘Creator for Good’ Public Issue Talent Engagements.

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"CreatorIQ is essential to quantifying and tracking our talent engagement initiatives, especially as it relates to analytics, measurement and reporting."
Lina Renzina
Talent Partnerships, The Ad Council