How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%
As a global leader in the beverage industry, AB InBev leverages influencer marketing to cultivate consumer loyalty for brands across its portfolio. With over 20 active influencer campaigns at any given time, the enterprise sought a solution to streamline measurement and reporting across brands and divisions, while helping each of its subsidiaries hit their KPI targets.
CreatorIQ’s Enterprise Dashboard equipped AB InBev with a unified view of its overall performance, along with the ability to track and benchmark its individual brands’ success across markets. The results were respective 44% and 26% year-over-year growths in campaign impressions and campaign engagements from AB InBev subsidiaries around the world.