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CreatorIQ Connect Roadshows - New York City

Honoring International Women's Day
Celebration of Women Shaping the Creator Economy

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Recap Our 2024 CreatorIQ Connect Roadshows are a series of exclusive hosted events bringing together top marketing decision-makers at the forefront of creator marketing.

In honor of International Women's Day, this CreatorIQ Connect Roadshow was specially curated to highlight the outstanding contributions of women who are making a powerful impact in shaping the future of the creator economy.

CreatorIQ Connect Roadshow,
New York City
March 8, 2024

Thank you for celebrating International Women's Day with us! Through an industry expert panel, presentations, and roundtable discussions, we dove into the ever-evolving Creator Economy. Kate Spade New York, Google, Caudalie, WIIM, Flagship and TikTok gave us valuable insights into the creator economy.

NYC Roadshow

Three Key Takeaways from the Conversation:

  • Social Media is always evolving, so should your strategy.

  • TikTok research shows that capturing a viewer's attention within the first 5 seconds of a video increases ad recall, boosts engagement, enhances brand love, improves brand consideration, and drives the likelihood to recommend and purchase intent.

  • Winning brands stay on top of trends and quickly jump on popular content styles to create buzz, as seen with Gisou and Rhode Skin.