

Thank You For Coming! CreatorIQ Connect Roadshows are a series of exclusive hosted events bringing together top marketing decision-makers at the forefront of creator marketing.
CreatorIQ Connect Roadshow,
London
February 22, 2024
London
February 22, 2024
Through an industry expert panel, presentations, and roundtable discussions, we dove into the ever-evolving Creator Economy. Ouai, ION, Song Candy, K18 Hair, and TikTok gave us valuable insights into the creator economy.

Three Key Takeaways from the Conversation:
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Social Media is always evolving, so should your strategy.
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TikTok research shows that capturing a viewer's attention within the first 5 seconds of a video increases ad recall, boosts engagement, enhances brand love, improves brand consideration, and drives the likelihood to recommend and purchase intent.
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Winning brands stay on top of trends and quickly jump on popular content styles to create buzz, as seen with L’Occitane and Rhode Skin.
Host
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Brit Starr
SVP Marketing, CreatorIQ
Speakers


Bianca Goldsmith
Global & North America Research & Insights Manager, TikTok


Annie Probert
Head of Marketing, Marc Jacobs


Leanne Rouse
Marketing Director, Space NK


William Farmer
Global Commercial Talent Director, The Talent Group, Conde Nast


James Calvert
Chief Data Strategy Officer, M&C Saatchi London


Ellen Topley
Senior Account Director, Talent & Influencers, CAA Brand Consulting


Seth Hart
Global SVP, Commercial, Footballco


Beatriz Junger
Senior Account Manager, Strategic Accounts, CreatorIQ


Elodie Eynard-Machet
Senior Customer Success Manager, CreatorIQ
