Session Replay Creators & The Entertainment Industry

Moderated by Avi Gandhi, founder of Creator Logic, this session featuring Samantha Sichel, Head of Social Product & Digital Innovation at Live Nation, Jon Gibs, former Global Head of Measurement at Spotify, and Jeff Rubenstein, Xbox Communications Director at Microsoft, explored the cross-section of technology, creators, and entertainment. The panelists discussed how creator-led content inspires higher return on ad spend (ROAS) compared to traditional paid media, and unpacked the challenges of navigating the rapidly changing landscape of brand safety, content licensing, and managing creator relationships.


Session Panelists

Samantha Sichel_800

Samantha Sichel
Head of Social Product & Digital Innovation, Live Nation

Samantha Sichel is a digital marketing and entertainment leader currently serving as the Head of Social Product and Digital Innovation at Live Nation, where she’s spent over 15 years developing solutions to keep the entertainment company at the forefront of the industry. Most recently, Samantha developed the first-ever live-music-based creator house, Last2Leave, which is now expanding internationally. It’s no surprise that she’s also been named one of Billboard Magazine’s “Power Players.” 

Jeff Rubenstein_800

Jeff Rubenstein
Xbox Communications Director, New Platforms, Microsoft

Jeff Rubenstein is the Xbox Communications Director leading the charge at Microsoft on its new platforms. With over 10 years of experience at the company, Jeff has developed revolutionary strategies to keep Xbox at the forefront of the gaming industry.
Jon Gibs_800

Jon Gibs
Previously Global Director and Principal Data Scientist, Spotify and CDO at L2

Job Gibs is an avid lover of all things data. He was previously the Global Head of Measurement at Spotify and the CDO at L2. From start to finish in both roles, Jon executed projects that revolutionized research and data analytics. 

Avi Gandhi_800

Founder, Creator Logic

Avi Gandhi is an expert in all things Creator Economy, with 15 years of experience building and leading creator-facing teams. After leading multi-million revenue Creator Economy teams at Patreon, Wheelhouse, and WME, it became Avi’s mission to help great people, products, and companies succeed in the Creator Economy. This year he founded Creator Logic, a media company focused on the business of creating. Creator Logic also produced a popular email newsletter featuring actionable business insights and recommendations by creators, for creators.