Session Replay Creators & The Entertainment Industry
Moderated by Avi Gandhi, founder of Creator Logic, this session featuring Samantha Sichel, Head of Social Product & Digital Innovation at Live Nation, Jon Gibs, former Global Head of Measurement at Spotify, and Jeff Rubenstein, Xbox Communications Director at Microsoft, explored the cross-section of technology, creators, and entertainment. The panelists discussed how creator-led content inspires higher return on ad spend (ROAS) compared to traditional paid media, and unpacked the challenges of navigating the rapidly changing landscape of brand safety, content licensing, and managing creator relationships.
Head of Social Product & Digital Innovation, Live Nation
Samantha Sichel is a digital marketing and entertainment leader currently serving as the Head of Social Product and Digital Innovation at Live Nation, where she’s spent over 15 years developing solutions to keep the entertainment company at the forefront of the industry. Most recently, Samantha developed the first-ever live-music-based creator house, Last2Leave, which is now expanding internationally. It’s no surprise that she’s also been named one of Billboard Magazine’s “Power Players.”
Xbox Communications Director, New Platforms, Microsoft
Previously Global Director and Principal Data Scientist, Spotify and CDO at L2
Job Gibs is an avid lover of all things data. He was previously the Global Head of Measurement at Spotify and the CDO at L2. From start to finish in both roles, Jon executed projects that revolutionized research and data analytics.