The Transformation Equation: How Creators and Legacy Brands Are Rewriting the Rules Together

For a growing number of classic, time-honored brands, the creator economy hasn't just changed marketing. It’s changing how the entire business operates. On the other side of the equation, creators are building media networks and businesses of their own, actively shaping where ad dollars flow and how brands invest. This session brings both the brand and talent sides of that transformation into the same conversation. The result is a rare look at what transformation actually requires, from the people living it on both sides.