Prove It: Creator Measurement That Holds Up in the Boardroom

On average, 38 people are involved in creator marketing. With that many hands in the mix, creator measurement has to hold up as a business accountability question, not just a marketing metric. The goal is measurement that moves beyond content performance and serves as evidence of business impact in the boardroom. Featuring findings from IAB’s creator measurement survey and new CreatorIQ research, this panel with leaders from Creator Vision, Weber Shandwick, Microsoft, and SharkNinja, will explore how organizations are working toward that goal, the obstacles they face, and where greater industry alignment is needed.