Earning Gen Z Fandom: How Brands Become Part of Creator Ecosystems

Great campaigns and partnerships start with a solid brief and the right people in the room. This session brings together creators proven to resonate with Gen Z and a global brand eager to tap their insights, creative strategies, and audiences for a live, unfiltered brainstorm for how the brand can solve a specific challenge. Sean Sotaridona (@seandoesmagic), who has built a track record of generating millions of Gen Z views, joins experts from Snap, Canva, and GOAT Agency in a conversation led by Ronit Cohn, CEO & Founder of Cohn Talent Group. Expect candid wins, honest failures, and a peek behind the curtain on how to build content that creates and sustains connection with an audience that demands to be spoken with, not spoken to.