Jordan The Stallion’s Creator to Operator Pipeline: From Eyeglass Thrower to Chief Content Officer

Talent and agencies alike have been shouting from the rooftops that the current creator pay-per-post model desperately needs innovation. One-and-done deals proved creators can organically leverage audience trust into buying power—but now it's time for the industry to level up to more strategic partnerships. This session will show you how one brand has already taken the leap: Blenders Eyewear named Jordan Howlett, aka Jordan The Stallion, as their Chief Content Officer, giving the TIME 100 and Forbes Top Creator the reins to their creative direction and infusing their community with his brand trusted by 50M followers. Jordan will share how he turned his personal creative strategy into enterprise value for a hand-picked brand, joined by Blenders CEO Jack Gray and Doug Landers, Co-founder of Greenlight Group, moderated by Lia Haberman, on why they built a C-suite role around a creator's instincts—and how it's turning out.