Welcome to the YouTube Era of Creator Marketing

Creators have made YouTube the epicenter of culture, where audiences experience the biggest moments and conversations. In this keynote, Kareem Rahma—host of the hugely popular Subway Takes and Keep the Meter Running—and Mithun Sheth, Vice President of YouTube Go-To Market Operations, will explore why the platform is now the biggest opportunity in creator marketing and how brands can build partnerships to maximize impact.